Lattus

Brand Creation

2020-2021

CASE STUDY

Deliverables: Logo, icon, color palette, mobile and desktop app wireframes, website wireframes

‍About Lattus: Lattus is a social networking app invested in establishing quality mentor/mentee relationships built on clearly defined conversation topics. The goal for the app is to connect users with people outside of their immediate communities via a matching algorithm.

THE LOGO

Keywords: Growth / Personal / Quality / Genuine Connection / Capability / Network
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Basic Principles: Quality over quantity / Learn as you grow / Connection is the center of the brand

FIRST ITERATION

This icon is a fresh take on the gardening lattice. Imagine that this is a simplified part of a lattice. Rather than being tied together or woven together, the two pieces (representative of the two people entering into the relationship) are connected. The upward angle of the abstract icon represents 'potential' and'positivity' as well as 'upward growth.' The icon is simple, clean and modern.

FINAL LOGO

COLOR

To communicate and reinforce the idea of “growth,” the color palette is centered around green. Lattus uses a combination of greens and vibrant yellows, as well as a brand gradient (which can be seen in the Lattus icon and in the photo filters). The secondary colors are only to be used as alerts, or conservatively in graphs or illustrations.

THE PITCH DECK

1 branded deck template complete with 10 specialty slides. See the Full Presentation HERE.

APP WIREFRAMES

As part of the contract with Lattus, I created an app wireframe and shared suggested color schemes with the developers. The app follows a basic social networking layout, but uses additional greys and the brand greens to set itself apart from its competitors.

THE WEBSITE

Homepage/scrolling landing page design highlighting Lattus's offerings.

PHOTOGRAPHY

Suggested photography is natural, well balanced and not overexposed. The photos feature people of different ages, background and careers, meeting, speaking or working together. Any photography used in marketing collateral are given a light yellow-green gradient wash. Wherever possible, photos featuring yellows, blues and greens pre-filter are preferred.