Minimalist, clean and confident, the new visual identity moves away from the heavy purple and turquoise look and puts the focus on Megaphone's best-in-class technology. The new animated hero image invites users to step into the platform by highlighting specific platform features. Color is used thoughtfully and with purpose, and negative space helps to maintain a light and professional feel. Built in Webflow.

App UI Illustrations: These elements are created using a flat-minimalist approach designed to compliment the iconography and in-app illustrations.

‍Character Design: Characters portrayed with realistic skin tones and without copious detail. Body proportions are realistic, but are comprised of smooth, organic tapered shapes. Movement is suggested through character shape and body angle.  Backgrounds are created with layered, textured organic shapes in opacities of the Megaphone purple, sky blue, or aqua. Backgrounds help to balance the placement of the character and the UI illustrations.

Personally staged, photographed, and edited branded photography utilized in marketing collateral and intended to be evergreen. I also shot new uniform company and team headshots intended to be inviting and full of personality.

As part of the company’s comprehensive rebrand, Megaphone’s C-Suite wanted to ensure clients and customers that service and product quality wouldn't falter. Thus, the concept of 100³ was born. 100³, an internal rallying call and external promise, stands for: 100% Fill Rate, 100% Advertiser Satisfaction, and 100% Publisher Satisfaction. The C-Suite tasked me with creating a logo/icon that would represent this new company mission. This icon and logo will eventually be used in sales materials, communications, and on business cards. The icon has already been printed on shirts.

“We’ve gained tremendous momentum in the last year, and have helped to bring many new podcast publishers and major brand advertisers into the medium for the first time,” said Brendan Monaghan, CEO of Megaphone. “To build on this success, we’ve chosen to rebrand the entire company with a name our clients already know and trust, providing clarity and simplicity to our business.”