Wunderkind

Campaign Goal: 
To announce the upcoming re-brand of BounceX, and to drum up excitement around our new name, I was asked to ideate, pitch and ultimately implement a bold and simple treatment that would serve as an interim brand identity. This identity should be mysterious and get people curious about "what happened to BounceX."During e Tail West, this identity served as the vehicle for the name reveal and the official announcement that the company was re-branding to Wunderkind.

About BounceX (soon to be wunderkind):
BounceX is a global marketing technology company that has been recognized as a best place to work by Glassdoor and Crain's, and one of America's fastest-growing SaaS companies.More than 300 companies including JetBlue, Uniqlo, HelloFresh, and Comcast use BounceX to orchestrate real-time, multichannel marketing programs customized for every individual web visitor.With offices in New York City and London, BounceX is built on the belief that the success of a company is rooted in the strength of its team, so we've created a collaborative, inclusive environment where people love coming to work.